About Artemis Consulting
Artemis Consulting is a specialized public affairs consultancy focused primarily on providing senior-level counsel on crisis communications, crisis planning and crisis management solutions, as well as bespoke media and communications training and tailored reputation management services for government, private sector and the NGO community.
Why the name Artemis?
The name Artemis Consulting draws inspiration from Artemis, the Greek goddess of the hunt, wilderness, and protector of the vulnerable. This name encapsulates our mission and values as a crisis communications firm, reflecting attributes that are crucial for guiding our clients through challenging situations. We understand that navigating crises and turning them into opportunities requires precision, foresight, and strength. Our choice of the name "Artemis Consulting" reflects these very qualities and embodies resilience, strategic prowess, and protection. Just as Artemis is known for her unparalleled skills in navigating the wild with accuracy and resilience and ensuring the safety of those under her care, our mission is to guide our clients through the complex landscape of crisis situations with confidence and certainty.
About Major Basil Jarrett
Artemis Consulting is led by Major Basil Jarrett, who has over fifteen years of earned credibility and unrivalled professional experience, dealing with issues, emergencies, disasters and crises of national, regional and global significance.
From managing social media missteps to cyber incidents, employee misconduct and a myriad of aircraft accidents, Major Jarrett has developed a reputation for communicating with impact, empathy, and authenticity, while ensuring that organizations maintain their reputation and brand identity, even in the face of unforeseen challenges.
The Artemis Approach to Crisis Communications
At Artemis Consulting, we believe that the best way to manage a crisis is to prevent it from happening in the first place. That’s why we go beyond the boundaries of communications to explore the operational antecedents of accidents, errors and emergencies. Our strength lies in our ability to identify, anticipate and mitigate the vulnerabilities that lead to a crisis in the first place.
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Our crisis communications work begins with crisis preparedness - from the creation of crisis communications plans and manuals, to providing on-site event simulation and communications training. We understand that due to the rapidly evolving media and information environment where people no longer seek out information, but rather information finds them, it is critical to act quickly to get ahead of the narrative and effectively reach those persons who matter most. This ensures that when a crisis strikes, your organisation can respond swiftly and with confidence.
And because what happens in the first few hours of a crisis is critical to minimising the damage done to your organisation’s reputation, we ensure that your first response is the most appropriate one and that subsequent messages and actions are aligned with your business strategy.
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